About what 2B.®

In reality it is a long story, but the short version involves what was my favourite white t-shirt, a glass of red wine, a clumsy partner, and months of disappointment trying to replace my favourite white t-shirt. I'm Ben, and in 2020 I decided to form what 2B. in order to fill a hopeless void for all men. Shopping! Countless times I have ordered five t-shirts in order to send four back because they don't fit properly, or I try on a medium t-shirt that fits well but in the hoody from the same brand I have to order a size (sometimes two) up. Most guys like a simple, quick and effective shopping experience. So I spent months creating our what 2B. "secret sauce" - our 13 cut pattern guide along with our "My Perfect Fit" tool, which contains multiple algorithms to help you find your perfect size. I have sourced all our fabrics, blends and manufacturers and will personally stand by the fact that you will no longer over-pay for quality products with us. Don't just take my word for it... find out for yourself.